Cliff notes the challenger sale10/20/2023 ![]() ![]() The Challenger Sale argues that classic relationship-building is the wrong approach. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. The best salespeople don't just build relationships with customers. ![]() ![]() What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
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